Date November 1, 2022

5 ways you can show your love for Brown this giving day

Want to get involved and give back this I Heart Brown Day? Here’s how you can support and spread the word about our newest giving day.

At Brown, our giving days are pretty special. These one-day events bring together thousands of alumni, students, faculty, staff, parents, family, and friends of the University in support of Brown and its mission. They’re as much a fundraising event as they are a gathering of the Brown community.

Carrying on this tradition is the Brown Annual Fund's newest giving day — I Heart Brown Day. Here are a few ways you can be part of the day, help spread the word, and maybe even score some cool prizes in the process.

The Basics

Hashtag: #iheartbrown
Date: Tuesday, November 15, 2022
URL: go.brown.edu/ihbd22

What is I Heart Brown Day?

Get the details on our newest giving day, what it supports, and more.

READ ON

Save the date

Add to Your Calendar

Don’t let this giving day pass you by. Avoid any potential FOMO and get I Heart Brown Day on your calendar.

Spread the word on social media

Drum up support for I Heart Brown Day by posting to your own social media accounts. Browse our social media toolkits below for tips, tricks, sample posts, and downloadable images to use on your social platform of choice.

sample of a Facebook post for I Heart Brown Day

Tips for Posting

Follow Brown Alumni & Friends and Brown Annual Fund on Facebook.
Tag Brown Alumni & Friends and Brown Annual Fund in your post.
Use the #iheartbrown hashtag.

Sample Text for Facebook Posts

📅 Mark your calendars for I Heart Brown Day! On November 15, Brunonians are coming together to celebrate and support what they love most about Brown. #iheartbrown go.brown.edu/ihbd22	Post before November 15.
I love Brown because [INSERT YOUR ‘WHY’]. Join me on November 15 for I Heart Brown Day and support what you love most about Brown. #iheartbrown go.brown.edu/ihbd22	Post on or before November 15. Make sure to add your "why" to the text.
This I Heart Brown Day, I’m supporting the [INSERT FUND]. How are you showing your love for Brown? 🗓 Tuesday, November 15 go.brown.edu/ihbd22 #iheartbrown	Post on or before November 15.
As a member of the Class of [INSERT CLASS YEAR], Brown holds a special place in my heart. Today, I’m supporting my alma mater for I Heart Brown Day. #iheartbrown go.brown.edu/ihbd22	Post on November 15. Make sure to add your class year.

Shareable Graphics

Tips for Posting

Follow Brown Alumni & Friends (@brown_alumni) and Brown Annual Fund (@BrownAnnualFund) on Twitter.
Tag @brown_alumni and @BrownAnnualFund in your post.
Use the #iheartbrown hashtag.

Sample Text for Twitter

📅 Mark your calendars for I Heart Brown Day! On November 15, Brunonians are coming together to celebrate and support what they love most about Brown. ❤️ go.brown.edu/ihbd22 #️⃣ #iheartbrown @brownannualfund & @brown_alumni	Post before November 15.
Show your love for Brown. Follow @brown_alumni and help spread the word about I Heart Brown Day! I Heart Brown Day 🗓 Tuesday, November 15 ❤️ go.brown.edu/ihbd22 #️⃣ #iheartbrown	Post on or before November 15.
This I Heart Brown Day, I’m supporting the [INSERT FUND]. How are you showing your love for Brown? 🗓 Tuesday, November 15 ❤️ go.brown.edu/ihbd22 #️⃣ #iheartbrown @brownannualfund & @brown_alumni	Post on or before November 15.
As a member of the Class of [INSERT CLASS YEAR], @BrownUniversity holds a special place in my heart. Today, I’m supporting my alma mater for I Heart Brown Day. ❤️ go.brown.edu/ihbd22 #️⃣ #iheartbrown @brownannualfund @brown_alumni	Post on November 15. Make sure to add your class year.
I love Brown because [INSERT YOUR ‘WHY’]. Join me on Nov. 15 for I Heart Brown Day and support what you love most about Brown. ❤️ go.brown.edu/ihbd22 #iheartbrown @brownannualfund & @brown_alumni	Post on or before November 15. Make sure to add your "why" to the text.

Shareable Graphics

sample of a Facebook post for Brunonians Pay It Forward Day

Tips for Posting

Follow Brown Alumni & Friends (@brownalumni) and Brown Annual Fund (@brownannualfund) on Instagram.
Tag @brownalumni and @brownannualfund in your post.
Use the #iheartbrown hashtag.
Add go.brown.edu/ihbd22 as the link in your bio.

Sample Text for Instagram Posts

📅 Mark your calendars for I Heart Brown Day! . On November 15, Brunonians are coming together to celebrate and support what they love most about Brown. . 🔗 Add the date to your calendar with the link in my bio. . #iheartbrown	Post before November 15.
Show your love for Brown. Follow @brownalumni and help spread the word about I Heart Brown Day! . I Heart Brown Day 🗓 Tuesday, November 15 #️⃣ #iheartbrown	Post on or before November 15.
This I Heart Brown Day, I’m supporting the [INSERT FUND]. How are you showing your love for Brown? . 🗓 Tuesday, November 15 . #iheartbrown	Post on or before November 15.
As a member of the Class of [INSERT CLASS YEAR], Brown holds a special place in my heart. Today, I’m supporting my alma mater for I Heart Brown Day. . 🔗 Tap the link in my bio to learn more and make your gift. . #iheartbrown @brownalumni @brownannualfund	Post on November 15. Make sure to add your class year.
I love Brown because [INSERT YOUR ‘WHY’]. Join me on November 15 for I Heart Brown Day and support what you love most about Brown. . #iheartbrown . @brownannualfund & @brownalumni	Post on or before November 15. Make sure to add your "why" to the text.

Shareable Graphics

Become a BearShare ambassador

Want a chance to win some prizes for your social media work? Become a BearShare ambassador! BearShare is a network of volunteers who share Brown news and stories using their personal social media accounts to help us reach alumni and donors who aren’t tapped into the University’s newsfeed. Though they do this year round, the impact of these social media ambassadors is even more pronounced around our giving days.

For I Heart Brown Day, those who join BearShare will earn points for sharing posts on their social media accounts and vie for prizes.

JOIN BEARSHARE

*Prizes include a $100 Amazon gift card, $100 Visa gift card, and a $25 Brown Bookstore gift card. Three winners will be chosen and notified the week of November 21.

Deck out your Instagram & Facebook Story

If you’re a social media butterfly partial to Instagram and Facebook Stories, we’ve got you covered. Add some flair to your Story by adding some giving day stickers.

To use our I Heart Brown Day Instagram stickers:

post a photo on your Story
click on the sticker icon
search “iheartbrown”
add the #iheartbrown hashtag

Make a gift on November 15

One of the greatest ways you can help make I Heart Brown Day a success is by making a gift of your own. From financial aid to experiential learning to diversity and inclusion, choose the areas of support most meaningful to you this giving day. And, with several giving challenges going on, there is a bevy of opportunities for you to multiply the impact of your gift — and gifts of any size truly do count.

Visit the I Heart Brown Day site on November 15 to make your gift.

Got questions?

We're here to help. Email us with your giving day questions, queries, and quandaries.

EMAIL brown-fund@brown.edu

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