At Brown, giving days bring us together. These 24-hour events inspire members of the Brunonian community around the globe to support the areas at Brown that mean the most to them. Alumni, students, faculty, staff, parents, family, and friends of the University join together to power Brown’s mission–providing education-defining support directly where it matters most.

Brunonians Pay It Forward Day is no exception. Here are some ways you can get involved in the giving day.

Hashtag

#forward4brown

Date

Tuesday, April 22, 2025

URL

go.brown.edu/forward2025

1. Save the date

Add to Your Calendar

Don’t let this giving day pass you by. Avoid any potential FOMO and get Brunonians Pay It Forward Day on your calendar.

2. Spread the word on social media

Drum up support for your favorite Brown Annual Fund area on Brunonians Pay It Forward Day by posting to your own social media accounts. Browse our social media toolkits below for tips, tricks, sample posts, and downloadable images to use on your social platform of choice.

 

Mock up of a Facebook post promoting Brunonians Pay It Forward Day

Tips for Posting

Sample Text for Facebook Posts

Post before April 22.

📅 Save the date for Brunonians Pay It Forward Day!

On Tuesday, April 22, join the Brown community for this 24-hour giving day and help unlock funds for the Brown area of your choice. 

🐻 go.brown.edu/forward2025
#️⃣ #forward4brown

Post on April 22. Make sure to add your class year.

The Class of [*_____*] is paying it forward for Brown today! I’m supporting the Brown Annual Fund and I hope you’ll join me. You can help get our class to the top of the leaderboard by midnight tonight!

🐻 go.brown.edu/forward2025
#️⃣ #forward4brown

Post on April 22. Make sure to add which fund(s) you will be supporting.

There is a challenge designed for you! This Brunonians Pay It Forward Day I’m helping to unlock additional funds for the [*_______*]. Join me with your gift by midnight tonight!

🐻 go.brown.edu/forward2025
#️⃣ #forward4brown

Shareable Graphics

 

Mock-up of an Instagram post promoting Brunonians Pay It Forward Day

 

Tips for Posting

Sample Text for Instagram Posts

Post before April 22.

📅 Save the date for Brunonians Pay It Forward Day!

On Tuesday, April 22, join the @brownu community for this 24-hour giving day and help unlock funds for the Brown area of your choice.

🔗 Add the date to your calendar with the link in my bio.

 🐻 #forward4brown

Post before April 22.

You can help unlock funds for Brown! Follow @brownalumni and @brownannualfund and help spread the word about Brunonians Pay It Forward Day!

🗓 Tuesday, April 22
🐻 #forward4brown

Post on April 22. Make sure to add your class year.

The Class of [*_____*] is paying it forward for @brownu today! I’m supporting the @brownannualfund and I hope you’ll join me. You can help get our class to the top of the leaderboard by midnight tonight!

🔗 Tap the link in my bio to learn more and make your gift.

🐻 #forward4brown

Post on April 22. Make sure to add which fund(s) you will be supporting.

There is a challenge designed for you! This Brunonians Pay It Forward Day I’m helping to unlock additional funds for the [*_______*]. Join me with your gift for @brownU by midnight tonight! 

🔗 Tap the link in my bio to make your gift!
🐻 #forward4brown

Shareable Graphics

 

A mockup of an X post promoting Brunonians Pay It Forward Day.

 

Tips for Posting

Sample Text for Twitter / X Posts

Post before April 22.

📅 Save the date for Brunonians Pay It Forward Day!

On Tuesday, April 22, join the @BrownUniversity community for this 24-hour giving day and help unlock funds for the Brown area of your choice. 

🐻 go.brown.edu/forward2025
#️⃣ #forward4brown

@brownannualfund & @brown_alumni

Post before April 22.

You can help unlock funds for Brown! Follow @brown_alumni and @brownannualfund and help spread the word about Brunonians Pay It Forward Day on April 22!

🐻 go.brown.edu/forward2025
#️⃣ #forward4brown

Post on April 22. Make sure to add your class year.

The Class of [*_____*] is paying it forward for @BrownUniversity today! I’m supporting the @brownannualfund and I hope you’ll join me. You can help get our class to the top of the leaderboard by midnight tonight!

🐻 go.brown.edu/forward2025
#️⃣ #forward4brown

Post on April 22. Make sure to add which fund(s) you will be supporting.

There is a challenge designed for you! This Brunonians Pay It Forward Day I’m helping to unlock additional funds for the [*_______*]. Join me with your gift for @BrownUniversity by midnight tonight! 

🐻 go.brown.edu/forward2025
#️⃣ #forward4brown

Shareable Graphics

 

3. Deck out your Instagram & Facebook Story

If you’re a social media butterfly partial to Instagram and Facebook Stories, we’ve got you covered. Add some flair to your Story by adding some giving day stickers.

To use our Brunonians Pay It Forward Day Instagram stickers:

  • post a photo on your Story
  • click on the sticker icon
  • search “forward4brown”
  • add the #Forward4Brown hashtag

4. Make a gift on April 22

One of the greatest ways you can help make Brunonians Pay It Forward Day a success is by making a gift of your own. On Pay It Forward Day, you can use our targeted challenges to maximize your impact on the areas at Brown you care about most. You’ll help unlock additional funding no matter where you direct your support—empowering you to pay it forward in a way that’s personally meaningful. This could be a special scholarship, your favorite sports team, your regional club, or a professional school that aligns with your interests.

Visit the Brunonians Pay It Forward Day site on April 22 to make your gift.