At Brown, our giving days are pretty special. These one-day events bring together thousands of alumni, students, faculty, staff, parents, family, and friends of the University in support of Brown and its mission. They’re as much a fundraising event as they are a gathering of the Brown community.

Brunonians Pay It Forward Day is no exception. Here are some ways you can get involved in the giving day, spread the word, and maybe even snag some cool prizes in the process.

Hashtag

#forward4brown

Date

Wednesday, April 17, 2024

URL

go.brown.edu/forward2024

1. Save the date

Add to Your Calendar

Don’t let this giving day pass you by. Avoid any potential FOMO and get Brunonians Pay It Forward Day on your calendar.

2. Spread the word on social media

Drum up support for your favorite Brown Annual Fund area on Brunonians Pay It Forward Day by posting to your own social media accounts. Browse our social media toolkits below for tips, tricks, sample posts, and downloadable images to use on your social platform of choice.

sample of a Facebook post for Brunonians Pay It Forward Day

 

Tips for Posting

Sample Text for Facebook Posts

Post before April 17.

📅 Save the date for Brunonians Pay It Forward Day!

On Wednesday, April 17 join the Brown community for this 24-hour giving day and help unlock over $500,000 for Brown. 

🐻 go.brown.edu/forward2024
#️⃣ #forward4brown

Post on April 17. Make sure to add your class year.

The Class of [*_____*] is paying it forward for Brown today! I’m supporting the Brown Annual Fund and I hope you’ll join me. You can help get our class to the top of the leaderboard!

🐻 go.brown.edu/forward2024
#️⃣ #forward4brown

Post on April 17. Make sure to add which fund(s) you will be supporting.

This Brunonians Pay It Forward Day I’m supporting the [*_______*]. Join me with your gift by midnight tonight and help us unlock over $500,000 for Brown!

🗓 Wednesday, April 17
🐻 go.brown.edu/forward2024
#️⃣ #forward4brown

Shareable Graphics

sample of a Facebook post for Brunonians Pay It Forward Day

 

Tips for Posting

Sample Text for Instagram Posts

Post before April 17.

📅 Save the date for Brunonians Pay It Forward Day!

On Wednesday, April 17 join the @brownu community for this 24-hour giving day and help unlock over $500,000 for Brown.

🔗 Add the date to your calendar with the link in my bio.

🐻 #forward4brown

Post before April 17.

Pay your Brown experience forward. Follow @brownalumni and @brownannualfund and help spread the word about Brunonians Pay It Forward Day!

🗓 Wednesday, April 17
🐻 #forward4brown

Post on April 17. Make sure to add your class year.

The Class of [*_____*] is paying it forward for @brownu today! I’m supporting the @brownannualfund and I hope you’ll join me. You can help get our class to the top of the leaderboard!

🔗 Tap the link in my bio to learn more and make your gift.

🐻 #forward4brown

Post on April 17. Make sure to add which fund(s) you will be supporting.

This Brunonians Pay It Forward Day I’m supporting the [*_______*]. Join me with your gift by midnight tonight and help us unlock over $500,000 for @brownu!

🗓 Wednesday, April 17
🐻 #forward4brown

Shareable Graphics

sample of a Facebook post for Brunonians Pay It Forward Day

 

Tips for Posting

Sample Text for Twitter / X Posts

Post before April 17.

📅 Save the date for Brunonians Pay It Forward Day!

On Wednesday, April 17 join the @BrownUniversity community for this 24-hour giving day and help unlock over $500,000 for Brown. 

🐻 go.brown.edu/forward2024
#️⃣ #forward4brown

@brownannualfund & @brown_alumni

Post before April 17.

Pay your Brown experience forward. Follow @brown_alumni and @brownannualfund and help spread the word about Brunonians Pay It Forward Day!

🐻 go.brown.edu/forward2024
#️⃣ #forward4brown

Post on April 17. Make sure to add your class year.

The Class of [*_____*] is paying it forward for @BrownUniversity today! I’m supporting the @brownannualfund and I hope you’ll join me. You can help get our class to the top of the leaderboard!

🐻 go.brown.edu/forward2024
#️⃣ #forward4brown

Post on April 17. Make sure to add which fund(s) you will be supporting.

This Brunonians Pay It Forward Day I’m supporting the [*_______*]. Join me with your gift by midnight tonight and help us unlock over $500,000 for @BrownUniversity!

🗓 Wednesday, April 17
🐻 go.brown.edu/forward2024
#️⃣ #forward4brown

Shareable Graphics

3. Become a BearShare Ambassador

Become a BearShare ambassador! BearShare is a network of volunteers who share Brown news and stories using their personal social media accounts to help us reach alumni and donors who aren’t tapped into the University’s newsfeed. Though they do this year round, the impact of these social media ambassadors is even more pronounced around our giving days.

Those who join BearShare ahead of Brunonians Pay it Forward Day will earn points for recruiting friends and sharing posts on their social media accounts. These points will work towards entries to our year-end sweepstakes, so the more you share, the more likely you are to win great prizes!

JOIN BEARSHARE

4. Deck out your Instagram & Facebook Story

If you’re a social media butterfly partial to Instagram and Facebook Stories, we’ve got you covered. Add some flair to your Story by adding some giving day stickers.

To use our Brunonians Pay It Forward Day Instagram stickers:

  • post a photo on your Story
  • click on the sticker icon
  • search “forward4brown”
  • add the #Forward4Brown hashtag

5. Make a gift on April 17

One of the greatest ways you can help make Brunonians Pay It Forward Day a success is by making a gift of your own. From financial aid to experiential learning to diversity and inclusion, choose the areas of support most meaningful to you this giving day. And, with several giving challenges going on, there is a bevy of opportunities for you to multiply the impact of your gift—and gifts of any size truly do count.

Visit the Brunonians Pay It Forward Day site on April 17 to make your gift.