At Brown, our giving days are pretty special. These one-day events bring together thousands of alumni, students, faculty, staff, parents, family, and friends of the University in support of Brown and its mission. They’re as much a fundraising event as they are a gathering of the Brown community.

Carrying on this tradition is the Brown Annual Fund’s fall giving day—I Heart Brown Day. Here are a few ways you can be part of the day, help spread the word.

Hashtag

#iheartbrown

Date

Tuesday, November 14, 2023

URL

go.brown.edu/ilovebrown

1. Save the date

Add to Your Calendar

Don’t let this giving day pass you by. Avoid any potential FOMO and get I Heart Brown Day on your calendar.

2. Spread the word on social media

Drum up support for your favorite Brown Annual Fund area on I Heart Brown Day by posting to your own social media accounts. Browse our social media toolkits below for tips, tricks, sample posts, and downloadable images to use on your social platform of choice.

sample of a Facebook post for Brunonians Pay It Forward Day

 

Tips for Posting

Sample Text for Facebook Posts

Post before November 14.

📅 Mark your calendars for I Heart Brown Day!

On Tuesday, November 14 join the Brown community for this 24-hour giving day and help unlock over $500,000 for Brown. 

❤️ go.brown.edu/ilovebrown
#️⃣ #iheartbrown

Post on November 14. Make sure to add your class year.

As a member of the Class of [*_____*], Brown holds a special place in my heart. Today, I’m supporting the Brown Annual Fund and I hope you’ll join me! Make your gift by midnight tonight. 

❤️ go.brown.edu/ilovebrown
#️⃣ #iheartbrown

Post on November 14. Make sure to add which fund(s) you will be supporting.

This I Heart Brown Day I’m supporting the [*_______*]. Join me with your gift by midnight tonight and help us unlock over $500,000 for Brown!

🗓 Tuesday, November 14
❤️ go.brown.edu/ilovebrown
#️⃣ #iheartbrown

Shareable Graphics

sample of a Facebook post for Brunonians Pay It Forward Day

 

Tips for Posting

  • Follow Brown Alumni & Friends (@brownalumni) and Brown Annual Fund (@brownannualfund) on Instagram.
  • Tag @brownalumni and @brownannualfund in your post.
  • Use the #iheartbrown hashtag.
  • Add go.brown.edu/ilovebrown as the link in your bio.
  • Sample Text for Instagram Posts

    Post before November 14.

    📅 Mark your calendars for I Heart Brown Day!

    On Tuesday, November 14 join the @brownu community for this 24-hour giving day and help unlock over $500,000 for Brown.

    🔗 Add the date to your calendar with the link in my bio.

     ❤️#iheartbrown

    Post before November 14.

    Show your love for Brown. Follow @brownalumni and @brownannualfund and help spread the word about I Heart Brown Day!

    🗓 Tuesday, November 14
    ❤️ #iheartbrown

    Post on November 14. Make sure to add your class year.

    As a member of the Class of [*_____*], @brownu holds a special place in my heart. Today, I’m supporting the @brownannualfund and I hope you’ll join me! Make your gift by midnight tonight.

    🔗 Tap the link in my bio to learn more and make your gift.

    ❤️ #iheartbrown

    Post on November 14. Make sure to add which fund(s) you will be supporting.

    This I Heart Brown Day I’m supporting the [*_______*]. Join me with your gift by midnight tonight and help us unlock over $500,000 for @brownu!

    🗓 Tuesday, November 14
    ❤️ #iheartbrown

    Shareable Graphics

    sample of a Facebook post for Brunonians Pay It Forward Day

     

    Tips for Posting

    Sample Text for Twitter / X Posts

    Post before November 14.

    📅 Mark your calendars for I Heart Brown Day!

    On Tuesday, November 14 join the @BrownUniversity community for this 24-hour giving day and help unlock over $500,000 for Brown. 

    ❤️ go.brown.edu/ilovebrown
    #️⃣ #iheartbrown

    Post before November 14.

    Show your love for Brown. Follow @brown_alumni and @brownannualfund and help spread the word about I Heart Brown Day!

    I Heart Brown Day
    ❤️ go.brown.edu/ilovebrown
    #️⃣ #iheartbrown

    Post on November 14. Make sure to add your class year.

    As a member of the Class of [*_____*], @BrownUniversity holds a special place in my heart. Today, I’m supporting the @brownannualfund and I hope you’ll join me! Make your gift by midnight tonight. 

    ❤️ go.brown.edu/ilovebrown
    #️⃣ #iheartbrown

    Post on November 14. Make sure to add which fund(s) you will be supporting.

    This I Heart Brown Day I’m supporting the [*_______*]. Join me with your gift by midnight tonight and help us unlock over $500,000 for @BrownUniversity!

    🗓 Tuesday, November 14
    ❤️ go.brown.edu/ilovebrown
    #️⃣ #iheartbrown

    Shareable Graphics

    3. Deck out your Instagram & Facebook Story

     

    If you’re a social media butterfly partial to Instagram and Facebook Stories, we’ve got you covered. Add some flair to your Story by adding some giving day stickers.

    To use our I Heart Brown Day Instagram stickers:

    • post a photo on your Story
    • click on the sticker icon
    • search “iheartbrown”
    • add the #iheartbrown hashtag

     

    4. Make a gift on November 14

    One of the greatest ways you can help make I Heart Brown Day a success is by making a gift of your own. From financial aid to experiential learning to diversity and inclusion, choose the areas of support most meaningful to you this giving day. And, with several giving challenges going on, there is a bevy of opportunities for you to multiply the impact of your gift—and gifts of any size truly do count.

    Visit the I Heart Brown Day site on November 14 to make your gift.