At Brown, our giving days are pretty special. These one-day events bring together thousands of alumni, students, faculty, staff, parents, family, and friends of the University in support of Brown and its mission. They’re as much a gathering of the Brown community as they are a fundraising event.

Carrying on this tradition is the Brown Annual Fund’s fall giving day—I Heart Brown Day. Here are a few ways you can be part of the day and help spread the word!

Hashtag

#iheartbrown

Date

Tuesday, November 18, 2025

URL

go.brown.edu/ilovebrown

1. Save the date

Add to Your Calendar

Don’t let this giving day pass you by. This is the moment to act with heart—add I Heart Brown Day to your calendar.

2. Spread the word on social media

Drum up support for your favorite Brown Annual Fund area on I Heart Brown Day by posting to your own social media accounts. Browse our social media toolkits below for tips, tricks, sample posts, and downloadable images to use on your social platform of choice.

A screenshot of a social post on Facebook using the sample text below and the provided images.

 

Tips for Posting

Sample Text for Facebook Posts

Post before November 18.

📅 Mark your calendars for I Heart Brown Day!

What makes your heart beat for Brown? On I Heart Brown Day, give to the people and programs that mean the most to you. ❤️ 

🗓 Tuesday, November 18
❤️ go.brown.edu/ilovebrown 
#️⃣ #iheartbrown

Post on November 18. Make sure to add your class year.

As a member of the Class of [*_____*], Brown holds a special place in my heart. Today, I’m supporting the Brown Annual Fund and I hope you’ll join me! This is your moment to act with heart. ❤️ Make your gift by midnight tonight! 

👉 go.brown.edu/ilovebrown
#️⃣ #iheartbrown

Post on November 18. Make sure to add which fund(s) you will be supporting.

Today is I Heart Brown Day! I’m supporting the [*_______*]. Join me and show your love for the people at Brown who are changing lives and the world. ❤️

👉go.brown.edu/ilovebrown
#️⃣ #iheartbrown

Shareable Graphics

sample of a Facebook post for I Heart Brown Day.

 

Tips for Posting

 

Sample Text for Instagram Posts

Post before November 18.

What makes your heart beat for Brown? On I Heart Brown Day, give to the people and programs that mean the most to you. ❤️

🗓 Tuesday, November 18
❤️#iheartbrown

Post before November 18.

Show your love for Brown. Follow @brownalumni and @brownannualfund and help spread the word about I Heart Brown Day!

🗓 Tuesday, November 18
❤️ #iheartbrown

Post on November 18. Make sure to add your class year.

As a member of the Class of [*_____*], @brownu holds a special place in my heart. Today, I’m supporting the @brownannualfund and I hope you’ll join me! This is your moment to act with heart. ❤️ Make your gift by midnight tonight! 

🔗 Tap the link in my bio to learn more and make your gift.

❤️ #iheartbrown

Post on November 18. Make sure to add which fund(s) you will be supporting.

This I Heart Brown Day I’m supporting the [*_______*]. Join me and show your love for the people at @brownu who are changing lives and the world. ❤️

🗓 Tuesday, November 18 
❤️ #iheartbrown

Shareable Graphics

sample of a Facebook post for I Heart Brown Day.

 

Tips for Posting

Sample Text for X Posts

Post before November 18

📅 Mark your calendars for I Heart Brown Day!

What makes your heart beat for Brown? On I Heart Brown Day, give to the people and programs that mean the most to you. ❤️

🗓 Tuesday, November 18
👉 go.brown.edu/ilovebrown
#️⃣ #iheartbrown

@brownannualfund & @brown_alumni

Post before November 18.

Show your love for Brown. Follow @brown_alumni and @brownannualfund and help spread the word about I Heart Brown Day!

I Heart Brown Day 
❤️ go.brown.edu/ilovebrown 
#️⃣ #iheartbrown

Post on November 18. Make sure to add your class year.

As a member of the Class of [*_____*], @BrownUniversity holds a special place in my heart. Today, I’m supporting the @brownannualfund and I hope you’ll join me! This is your moment to act with heart. ❤️ Make your gift by midnight! 

👉 go.brown.edu/ilovebrown 
#️⃣ #iheartbrown

Post on November 18. Make sure to add which fund(s) you will be supporting.

Today is I Heart Brown Day! I’m supporting the [*_______*]. Join me and show your love for the people at @BrownUniversity who are changing lives and the world. ❤️

👉 go.brown.edu/ilovebrown
#️⃣ #iheartbrown

Shareable Graphics

3. Become a BearShare ambassador

Want a chance to win some prizes for your social media work? Become a BearShare ambassador! BearShare is a network of volunteers who share Brown news and stories using their personal social media accounts to help us reach alumni and donors who aren’t tapped into the University’s newsfeed. Though they do this year-round, the impact of these social media ambassadors is even more pronounced around our giving days.

For I Heart Brown Day, those who join BearShare will earn points for sharing posts on their social media accounts to rack up points and vie for prizes.

Join BearShare

 

4. Deck out your Instagram & Facebook Story

If you’re a social media butterfly partial to Instagram and Facebook Stories, we’ve got you covered. Add some flair to your Story by adding some giving day stickers.

To use our I Heart Brown Day Instagram stickers:

  • post a photo on your Story
  • click on the sticker icon
  • search “iheartbrown”
  • add the #iheartbrown hashtag

5. Make a gift on November 18

An important way you can make I Heart Brown Day a success is making your own gift. Through the Annual Fund’s broad areas of support, you can direct your gift where it matters most to you. On I Heart Brown Day, every gift fuels the Brown Annual Fund and the people at Brown who are changing lives and the world. This is your moment to act with heart.

Visit the I Heart Brown Day site on November 18 to make your gift.